Terms of Service
These Terms of Service govern your use of Canvora's website and services. By accessing or using our website, you agree to be bound by these terms. Please read them carefully before proceeding.
Last updated: January 18, 2026
1. Acceptance of Terms
By accessing this website, you confirm that you are at least 18 years old or accessing the site under the supervision of a parent or legal guardian. You agree to use our services only for lawful purposes and in accordance with these terms. If you don't agree with any part of these terms, please don't use our website or services.
We reserve the right to modify these terms at any time. Your continued use of the website after changes are posted constitutes your acceptance of the updated terms.
2. Service Description
Canvora provides marketing research and strategy services, including customer journey mapping, audience research and segmentation, persona development and validation, and related consulting services. The specific scope, deliverables, and terms of service projects are outlined in separate service agreements.
Our website serves as an informational resource about our services and a platform for initial contact. Information on the website is for general purposes and doesn't constitute professional advice for your specific situation.
We strive to provide accurate and up-to-date information but make no guarantees about the completeness, reliability, or accuracy of website content.
3. Acceptable Use Policy
When using our website and services, you agree to the following:
Permitted Uses
- Browse and learn about our services and approach
- Contact us with genuine inquiries about our services
- Access resources and information we've made publicly available
- Engage with our team for legitimate business purposes
Prohibited Activities
- Using automated systems or software to extract data from our website without permission
- Attempting to gain unauthorized access to our systems, networks, or user accounts
- Interfering with or disrupting the website's functionality or servers
- Transmitting malware, viruses, or harmful code
- Using the website for any illegal purpose or to violate any laws
- Impersonating another person or entity
- Collecting or harvesting information about other users without consent
- Engaging in activity that could damage our reputation or business interests
4. Account and Access
General Access
Most areas of our website are publicly accessible and don't require registration. We may introduce account features in the future, and these terms will be updated accordingly.
Client Portal Access
If you engage our services, you may receive access to a client portal or project workspace. You're responsible for maintaining the confidentiality of any login credentials provided and for all activities that occur under your account. Notify us immediately if you suspect unauthorized access to your account.
Account Security
You agree to choose strong, unique passwords and not share your credentials with others. We're not liable for losses arising from unauthorized use of your account, whether with or without your knowledge.
5. Service Availability and Modifications
Website Availability
We strive to maintain consistent website availability but can't guarantee uninterrupted access. The website may be unavailable during maintenance periods, updates, or due to factors beyond our control.
Service Changes
We reserve the right to modify, suspend, or discontinue any aspect of our website or services at any time without prior notice. We may also change our service offerings, pricing, or features as business needs evolve.
Geographic Restrictions
While our website is accessible globally, we primarily serve clients in the United States. Availability of specific services may vary by location.
6. Intellectual Property Rights
Our Content
All content on this website, including text, graphics, logos, images, design elements, and software, is owned by Canvora or our licensors and protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from our content without explicit written permission.
Limited License
We grant you a limited, non-exclusive, non-transferable license to access and use our website for personal, non-commercial purposes. This license doesn't include any right to resell or make commercial use of the website or its content.
User Content
When you submit content through our contact forms or other channels, you grant us a non-exclusive license to use that content for the purposes of responding to your inquiry and improving our services.
Trademarks
Canvora and our logo are trademarks owned by Canvora. Other trademarks, service marks, and logos mentioned on our website belong to their respective owners.
7. Disclaimers and Limitations of Liability
Service Disclaimer
Our website and the information it contains are provided on an "as is" and "as available" basis. We make no warranties, express or implied, regarding the website's operation, content, or suitability for any particular purpose. This includes but isn't limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement.
Limitation of Liability
To the fullest extent permitted by law, Canvora shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use our website or services. This includes damages for loss of profits, data, or other intangible losses, even if we've been advised of the possibility of such damages.
Third-Party Content
We're not responsible for the accuracy, completeness, or reliability of any third-party content, links, or services referenced on our website. Your use of third-party resources is at your own risk.
8. Indemnification
You agree to indemnify, defend, and hold harmless Canvora, its affiliates, officers, directors, employees, and agents from any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from your use of our website, violation of these terms, or infringement of any intellectual property or other rights of any person or entity.
9. Privacy and Data Protection
Your use of our website is also governed by our Privacy Policy, which explains how we collect, use, and protect your personal information. By using our website, you consent to the data practices described in our Privacy Policy.
For detailed information about our data practices, please review our Privacy Policy and Cookie Policy.
10. Governing Law and Dispute Resolution
Applicable Law
These terms shall be governed by and construed in accordance with the laws of the United States and the state in which Canvora is registered, without regard to conflict of law principles.
Dispute Resolution
In the event of any dispute arising from these terms or your use of our website, you agree to first attempt to resolve the matter informally by contacting us. If informal resolution isn't successful within 30 days, either party may initiate formal proceedings.
Jurisdiction
You agree to submit to the exclusive jurisdiction of the courts located in the United States for resolution of any disputes that cannot be resolved informally.
11. Termination
We reserve the right to terminate or suspend your access to our website at any time, without notice, for any reason, including if we believe you've violated these terms. Upon termination, your right to use the website will immediately cease.
Provisions of these terms that by their nature should survive termination shall continue to apply, including intellectual property rights, disclaimers, limitations of liability, and dispute resolution provisions.
12. Severability
If any provision of these terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its intent.
13. Contact Information
If you have questions about these Terms of Service, please contact us:
Email: [email protected]
We'll respond to your inquiry as promptly as possible.